Should Coca-Cola Build, Borrow, Or Buy?


Should Coca-Cola Build, Borrow, or Buy? Complete Exercise 5B

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Overview

Purpose Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing in 2018–2019 and should do in 2020–2021.

Challenge

Complete the Strategies in Action; Assurance of Learning Exercise 5B of your text.

· Step 1: Go to the Coca-Cola corporate website and click on Press Center. Read through the most recent ten press releases.

· Step 2: Determine two strategies that Coca-Cola is pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in Chapter 5.

· Step 3: Determine two strategies that Coca-Cola is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in Chapter 5.

 

 

Book chapter 5

Question 5B

https://bookshelf.textbooks.com/#/



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